Updated version according to EU Regulation 2016/679
EMMA Firenze (hereinafter also “EMMA Firenze”), with registered office in Milan (Italy) recognizes the importance for its users and customers of maintaining the confidentiality, integrity and security of their non-public personal identifiable information (hereinafter “Personal Data”), and hereby informs you that Personal Data which you provide to EMMA Firenze through the Site will be processed in compliance with current Italian laws on privacy and with any specific local regulations applicable from time to time for data processing performed outside the Italian territory, together with the principles and general conduct rules contained in the Code of Ethics adopted by EMMA Firenze
1. Type and source of Data
In accordance to Art. 13 of EU Regulation 2016/679 (GDPR) and to DL 196/2003, EMMA Firenze informs users about the use of their personal data. EMMA Firenze’s policy on legal obligations and the mandatory publication of documents and data remains unchanged.
Computer systems and software procedures used for the Website’s operation acquire, during their normal operation, some personal data (so-called log files), the transmission of which is implicit in the use of internet communication protocols.
This information is not collected in order to be associated to identified persons, but due to its nature can, by means of processing and integration with data held by third parties, allow users to be identified. Such information includes the IP addresses or domain names of the computers used by the users to connect to the Website, URI (Uniform Resource Identifier) form addresses of the resources requested, the time of the request, the method used to submit the request to the server, the size of the file obtained in reply, the numerical code indicating the status of the reply given by the server (done, error, etc.) and other parameters concerning the user’s operating system and computer environment.
This data is used with the sole purpose of obtaining anonymous statistical information concerning the use of the Website and to check its correct operation.
Cookies are used in the Website to ensure its efficient functioning and to improve our service. Cookies are small text files sent to the user’s computer (usually to the user’s browser) by visited websites; they are stored in the user’s computer to be then re-transmitted to the websites on the user’s subsequent visits to those websites.
Personal Data voluntarily
EMMA Firenze collects and will process the Personal Data you directly and voluntarily provided through the Website in order to place your online purchase, and/or to register to the Website, contact our client service, or to receive information regarding products or services offered by EMMA Firenze.
These data include, for example, your first and last name, postal and e-mail address, phone number.
Furthermore, sending e-mail messages through the Website and to the addresses mentioned on the Website, which is done on the basis of a freely chosen, explicit, and voluntary option, entails acquisition of the sender’s address, which is necessary in order to reply to any request, as well as of such additional Personal Data as is contained in the message(s).
2. Purpose of processing
Your Personal Data may be processed for the following purposes:
Furthermore, and subject to your prior consent, your Personal Data may be included in EMMA Firenze customer data base and processed for the following purposes:
3. Method of processing
Your Personal Data will be processed by suitable means using electronic or automated computer and telematic tools, or manually and on hard copy, exclusively for the purposes for which they have been collected, guaranteeing the security and confidentiality of data processed.
Your Personal Data will be processed by the EMMA Firenze’s internal staff (employees and collaborators) duly authorized as person in charge of their processing within the scope of the performance of their duties, and possibly by external parties whenever necessary and/or instrumental for the execution of the above-mentioned purposes (e.g. service provider, couriers, technicians in charge of IT maintenance, companies used by EMMA Firenze for the organization and/or management of promotional campaigns for its products or services, etc.).
Your credit card data shall not be used for purposes other than the verification of the existence of payment means, the charging and management of payments, as well as the management of any and all claims or litigations. For this purpose, these data will be processed also by the bank providing services connected with the management of online payments and by the issuer of the credit card you will insert to validate your order.
Please note also that in the event that you consent to the processing of your Personal Data for the purposes referred to at letters (c) and (d) of the paragraph 2 above, your data will be automatically visible to EMMA Firenze which will take all appropriate security and confidentially measures required by related applicable legislation.
4. Nature of the provision of personal data
The provision of Personal Data is optional.
However, if you wish to make a purchase order for products offered on the Website, and/or receive information on EMMA Firenze’s products and services, and/or contact our Client Service, it is necessary to fill in all mandatory fields of the relevant forms.
The processing of your Personal Data for the purposes referred to at letters (c) and (d) is subject to your prior and explicit consent. Refusal to give your consent may result in our not being able to inform you of any initiatives that may interest you and/or send you any other information of a commercial nature on products, initiatives and events of EMMA Firenze.
You may at any time revoke your consent to your Personal Data processing, writing to EMMA Firenze, Via Gino Capponi 6, 501215 Firenze (Italy), or sending an email at email@example.com, or using the unsubscribe link which is included on all of our commercial electronic communication or other appropriate procedures which may be made available to you.
5. Communication and dissemination of data
Whenever necessary and/or instrumental to the above-mentioned purposes, your Personal Data may be processed by other entities acting as data processor, belonging to Companies, consultants and firms providing assistance and/or consulting or performing related services that are instrumental to data processing on behalf of EMMA Firenze.
Your Data may be transferred abroad in accordance with applicable legislation, including to countries outside the European Union where EMMA Firenze pursues its interests.
Your Personal Data will not be used for their own promotional purposes of third parties not arising from EMMA Firenze and shall not under any circumstances be disseminated to unknown persons.
6. Data controller
The data controller is EMMA Firenze di Fammoni Simone, with registered office in Firenze, Via Gino Capponi 6 – Italy.
EMMA Firenze will process your Personal Data in accordance with Legislative Decree 196/2003 – Italian Personal Data Protection Code and succeeding GDPR, General Data Protection Regulation, UE Regulation 2016/679.
7. Data subject’s rights
We remind you that you may at any time exercise your rights under GDPR, General Data Protection Regulation, UE Regulation 2016/679, contacting the Data Controller directly and in detail:
EMMA Firenze di Fammoni Simone.
Via Gino Capponi 6, 50121 Firenze(Italy)
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