My name is Simone Pierattini Fammoni and I am the creator of the EMMA Firenze Brand, specializing in the production of luxury products for dogs.
Being fortunate to live in the city of art par excellence, Firenze, where beauty goes hand-in-hand with craft traditions, it was natural for me to create a company that could fill in the gaps in offerings available for clothing and accessorizing our beloved dogs.
I love animals and I’ve never lived without a dog. I wanted to create a line that could be thoroughly respectful of our pets, characterized by simplicity and perfection in the execution of all details. A continuous research of precious materials normally used in the professional fashion industry marks my work throughout all of our products.
I dedicate myself to researching all of the stages of production, from the best sources of raw materials down to the best solutions for the packaging, in order to offer an exclusive, unique and original product.
Why did I choose EMMA Firenze as my brand name? Emma was my beloved friend for 14 marvellous years. She was a bull terrier with a strong character and was extremely sweet and loving as well. She is a dog that will always remain in my heart – an irreplaceable companion. In addition, I wanted this project to reflect the unique aspects of my wonderful home town, Firenze, where art unites with the excellence of the most refined craftsmanship of the world.
The main models for the collection are Faustina, a miniature black schnauzer who lives in my home as the undisputed queen along with Brando, a majestic (and huge) Rhodesian Ridgeback.